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Topic starter
11/11/2022 1:28 pm
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A . Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- B . Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C . Create a user-initiated message to logged-in customers to send once the website is restarted
- D . Create and send an apology email that includes a discount for a future purchase to all customers.
Suggested Answer: C
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.