Notifications
Clear all
Topic starter
An analyst reviews Conversion Lift test results mid-flight and has the option to take action immediately.
The conversion cycle for this advertiser is 14 days, and the advertiser is running a multi-cell Conversion Lift test with equal budgets between both cells:
• Strategy A: Auction buying; Automatic Placements
• Strategy B: Auction buying; Facebook News Feed only
After the first day, the results are as follows:
• Strategy A: Automatic Placements: 12 conversions
• Strategy B: Facebook News Feed only: 14 conversions
What should the analyst recommend?
- A . Wait until the test is completed before taking any action
B. Stop the campaign due to low conversions
C. Shift budget toward strategy B to boost conversions
D. Wait until the mid-point of the test before taking any action
Suggested Answer: C
Posted : 15/01/2023 7:59 pm