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A quick-serve restaurant brand is launching a Conversion Lift test to understand the effect of media in surrounding neighborhoods. It offers the option of paying in cash, credit card or through its app.
One week after the Facebook campaign launches, these are the results:
• The daily budget for each ad set was spent in full
• The majority of people reached live within two miles of any given location
• 90% of transactions were made in cash
• Offline event sets were only uploaded at the end of the campaign resulting in a total of 10,000 conversions
What should the analyst consider when the test is complete to determine if the results are reliable?
- A . Geography level tests should target only users within one mile of a given location
B. The match rates across the test group only
C. The offline event sets were not uploaded frequently enough
D. The percentage of transactions that are not traceable
Suggested Answer: A
Posted : 18/11/2022 3:17 pm