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A CPG advertiser wants to determine how much ROI is provided by Facebook compared to other channels, like TV and online publishers. The advertiser runs a digita deep dive marketing mix modeling.
Refer to information from the test:
- A . Using the charts, what should an analyst recommend regarding Facebook?
B. Keep media execution on Facebook between the minimum and max marginal threshold
C. Maintain media execution on Facebook as usual
D. Increase media execution on Facebook above the max ROI threshold
Suggested Answer: B
Posted : 04/12/2022 8:53 am