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A medium-sized travel business executes a digital strategy with a focus on building brand awareness for its new travel package. The advertiser runs a 4-cell Brand Lift test comparing the Engagement objective against other objectives.
Assume the following results:
What strategy is most efficient to achieve the KPI?
- A . Traffic objective
B. Reach objective
C. Brand Awareness objective
D. Engagement objective
Suggested Answer: B
Posted : 29/01/2023 10:53 pm