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Why would the marketer be unable to configure a holdback audience?

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(@woodliffrueben)
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A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.

Why would the marketer be unable to configure a holdback audience?

  • A . The Journey is a one-time scheduled send.
    B. Holdback audiences are only available for A/B Tests.
    C. The journey is scheduled to repeat.
    D. Holdback audience cannot be used for subject lines tests.

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Suggested Answer: D
 
Posted : 26/11/2022 5:39 am

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