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A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? Choose 2 answers
- A . Ensure opt-out mechanisms are operational for at least 30 days post-send.
B. Process every individual's unsubscribe request within 14 business days.
C. Include an unsubscribe link in the header or footer of emails.
D. Ask the subscriber to log in to the Preference Center to confirm opt-out.
Suggested Answer: C,D
Posted : 25/01/2023 9:09 pm