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A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
- A . A nightly automation with a filter activity
B. A verification step In the send automation
C. An approval process for sending
Suggested Answer: A
Posted : 27/01/2023 4:45 pm