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Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or
three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A . A series of A/B tests to determine the number of emails.
B. Automation Studio with three separate Welcome automations.
C. Journey Builder using a Random Split with three branches.
D. Journey Builder using a Decision Split with three branches.
Suggested Answer: C
Posted : 19/01/2023 5:02 am