Notifications
Clear all
Topic starter
05/08/2022 8:07 pm
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A . Configure Contact Builder to automatically generate a unique subscriber key.
- B . Define the subscriber key as a unique value that does not relate to a specific channel.
- C . Regularly merge duplicate contacts to keep tracking data accurately.
- D . When using an external database of record, utilize that system's identifier as the contact key.
Suggested Answer: C,D