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27/10/2022 2:37 am
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3 answers
- A . Use the web analytics platform to trigger behavioral remarketing emails.
- B . Track web activity from a click on an email URL back to a specific email campaign.
- C . Pass web conversion data back into Marketing Cloud for use in email reporting.
- D . Recognize web traffic as originating from email instead of another channel.
- E . Match subscribers to web activity by passing Subscriber ID through email links.
Suggested Answer: B,D,E