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To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended th

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(@sextoncletus)
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To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.

Select the statement that correctly describes the implication of this recommendation. Choose 2 answers

  • A . The IP address included in the sender authentication package will have the same reputation as the ones being used for NT
  • C . The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
  • D . The private domain, e-E
  • E . com, will be used for all link wrapping, image URLs, and landing page URLs.
  • F . The e-E
  • G . com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
  • H . The email headers for EO will still reflect the private domain for NTO since that is the parent company.

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Suggested Answer: C,D

   
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