They plan to do the following:

A customer frequently holds seminars and other events to interface with their customers.

They plan to do the following:

* Use SmartCapture forms to write data into event registration data extensions.

* Cross-reference the records in each registration data extension with corresponding invitation email sends.

* Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.

Which skill is needed to build an efficient solution?

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