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Topic starter
20/09/2022 4:15 pm
A retail company needs to create journeys that will target subscribers based on website behavior.
They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A . Should customers exit the journey when the goal is met?
- B . How are subscribers identified in your web analytics?
- C . How many messages should be included in each journey?
- D . How long after the behavior occurs will a subscriber need to enter a journey?
- E . Should a single customer exist in multiple journeys at the same time?
Suggested Answer: B, D, E