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A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers
- A . Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
B. Use SMS as a channel due to its significantly higher engagement rate as compared to email
C. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
D. Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
Suggested Answer: AB
Posted : 04/01/2023 2:06 am