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An online retailer knows their incremental effect from Facebook ads from their previous Conversion Lift test. They want an always-on attribution solution that allows them to allocate its budget across publishers on an ongoing basis. The challenge is identifying a model that is as close to their true business value as possible.
Which Attribution model should the retailer choose?
- A . Positional 30%
B. Even credit
C. Positional 40%
D. Time decay
Suggested Answer: D
Posted : 28/01/2023 5:55 pm