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Where should outcome data be sourced?

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 Tuan
(@shippertuan)
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A local retailer wants to measure the effectiveness of Facebook campaigns based on the number of in-store purchases after customers have been exposed to an ad within the platform.

Where should outcome data be sourced?

  • A . Third-party data sources as an estimation of real customers
    B. First-party data such as email or phone number captured in-store
    C. Coordinates from each of its regional shops
    D. Data from the Facebook pixel in its site

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Suggested Answer: D
 
Posted : 22/11/2022 7:50 pm

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