Notifications
Clear all
Topic starter
An advertiser wants to know whether campaign strategy A had significantly different performance than campaign strategy B in terms of additional sales. The campaigns both ran at the same time against mutually exclusive portions of the advertiser's customer base.
What is the null hypothesis of the test design?
- A . Sales Lift A = 0, Sales Lift B < 0
B. Sales Lift A = Sales Lift B
C. Sales Lift A >= Sales Lift B
D. Sales Lift A > 0, Sales Lift B = 0
Suggested Answer: C
Posted : 14/01/2023 5:14 am