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An advertiser obtains a p-value of 0.20 after a matched pairs multi-cell experiment. The objective was to measure whether advertising strategy A generated more incremental business outcomes than advertising strategy B. The test had high statistical power probability, and the result was not a false negative.
What could the advertiser conclude?
- A . No conclusion can be made because the p-value is above 0.05
B. The advertiser should allocate the same budget for strategy A and strategy B
C. The advertiser should place a greater share toward the strategy that had higher impact
D. The advertiser should place all budget in strategy A
Suggested Answer: C
Posted : 02/12/2022 1:37 pm