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Topic starter
01/11/2022 6:49 pm
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A . Use Automation Studio and Salesforce sends with campaign as an audience.
- B . Use Automation Studio to prepare personalization data and initiate journey.
- C . Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D . Use send from Salesforce CRM and Salesforce report to prepare personalization data.
Suggested Answer: B