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Which consideration warrants the creation of a separate Business Unit for Corporate Apparel’s instance of Marketing Cloud?

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Dante
(@cornadante)
Noble Member
Joined: 7 months ago
Posts: 358
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The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO’s existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.

Which consideration warrants the creation of a separate Business Unit for Corporate Apparel’s instance of Marketing Cloud?

  • A . Brand guidelines for Corporate Apparel is different from NTO
  • B . Managing Unsubscribes for the Corporate Apparel Division only
  • C . Sending from a separate IP Address and Domain
  • D . Using different From Name and Email Address settings

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Suggested Answer: B

   
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