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21/07/2022 8:49 am
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective? Choose 2 answers:
- A . Last purchase date
- B . Products purchased from a competitor
- C . Number of items per order
- D . Channel preference of customers
Suggested Answer: A, D