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What two pieces of information would help NTO achieve this objective? Choose 2 answers:

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Ernest
(@velvertonernest)
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Joined: 6 months ago
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Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

What two pieces of information would help NTO achieve this objective? Choose 2 answers:

  • A . Last purchase date
  • B . Products purchased from a competitor
  • C . Number of items per order
  • D . Channel preference of customers

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Suggested Answer: A, D

   
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