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What should the consultant recommend?

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Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.

Their customer base includes 1.5 million email addresses.

What should the consultant recommend?

  • A . Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
  • B . Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
  • C . Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
  • D . Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

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Suggested Answer: D