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What could be the reason?

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Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.

Is based on a data extension which has Email Address as Primary Key.

A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.

What could be the reason?

  • A . The preference center is too precise.
  • B . Their account has deliverability issues.
  • C . The contact fell below the High Water Mark.
  • D . The entry event is triggered too often.

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Suggested Answer: C