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What action should be taken when using Contact Builder?

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Ernest
(@velvertonernest)
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Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

What action should be taken when using Contact Builder? Choose 2 answers

  • A . Conduct manual imports of customer information from Sales Cloud.
  • B . Create a data extension to incorporate the imported data from a Salesforce Dashboard.
  • C . Combine each individual's channel contact information under one record.
  • D . Use Marketing Cloud Connect to include data from Sales Cloud.

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Suggested Answer: C, D

   
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