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What action should be taken to increase subscriber engagement?

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Lewis
(@rickielewis)
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Joined: 7 months ago
Posts: 355
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Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.

What action should be taken to increase subscriber engagement? Choose 2 answers

  • A . Increase volume of emails to a wider audience
  • B . Increase the use of dynamic content in emails
  • C . Adopt a Cart Abandonment Email Campaign
  • D . Introduce more identity verification steps in check out process

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Suggested Answer: B, C

   
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