What action should be taken to increase subscriber engagement?
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A . Increase volume of emails to a wider audience
- B . Increase the use of dynamic content in emails
- C . Adopt a Cart Abandonment Email Campaign
- D . Introduce more identity verification steps in check out process