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Topic starter
17/10/2022 8:44 pm
A retail company needs to create journeys that will target subscribers based on website behavior.
They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution? Choose 3 answers:
- A . Should customers exit the journey when the goal is met?
- B . How are the subscribers identified in your web analytics?
- C . How many messages should be included in each journey?
- D . Should a single customer exist in multiple journeys at the same time?
- E . How long after the behavior occurs will a subscriber need to enter a journey?
Suggested Answer: B, D, E